IMARC Group’s report titled “Brandy Market Report by Product Type (Grape Brandy, Cognac, Armagnac, Fruit Brandy, and Others), Price (Value, High-End Premium, Super Premium, Premium), Distribution Channel (Supermarkets and Hypermarkets, Exclusive Stores, On-Trade, and Others), and Region 2025-2033“ The global brandy market size reached USD 27.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 38.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.52% during 2025-2033.
Factors Affecting the Growth of the Brandy Industry:
There is more premium and craft in the brandy market. Consumer demand is for aged and artisanal brandies with different flavours. This is changing from quantity to quality. Nowadays, the complexity and the workmanship in premium brandies are appreciated. Many distillers are producing small-batch brandies, aging them, and paying respect to terroir. This spark of innovation in the industry was recently given a boost by a recent trend to improve brandy’s image. Therefore, the market for premium brandies is large because more consumers are seeking out distinctive and high quality spirits.
New international opportunities are currently being had with the brandy market. Both famous areas of brandies, such as Cognac in France and Armagnac from Gascony, have been acclaimed all over the world. In fact, premium spirits, such as brandy, are gaining more interest from emerging markets, prmarily Asia. Thus, it offers great export potential to producers and promotes the production and growth of the market. Brandy is a rich and efficient spirit that has border crossing status. It enables producers to supply a global consumer audience. In addition, the demand for quality brandies is rising and distillers use growing opportunity to search new markets and distribution channels.
The brandy market is growing. The cocktail culture and mixology are behind this rise. Rich and diverse flavors are why brandies hold such value to bartenders and mixologists. They do classic cocktails such as the Brandy Sour and Sidecar with brandy. In addition, craft cocktails celebrate its versatility, as it is also featured. In bars and restaurants, brandy has become popular because of a changing cocktail culture. It is attracting a wide variety of consumers, in particular the younger, trend following ones. Brandy cocktails can build sales and reinforce the spirit’s image. Brandy continues to be relevant in today’s beverage scene due to this trend. Moreover, it covers broader universe of the consumers for market demand and growth.
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Leading Companies Operating in the Global Brandy Industry: